Our Team
Anu Bedi
Anu Bedi is the founder and director of CSmart Consulting, combining strategic consulting with transformative coaching to help businesses and individuals thrive. Holding an MBA with double majors in International Consulting and Management, Anu brings cross‑industry experience, innovative thinking, and an empathetic coaching approach to every engagement. Her leadership underpins CSmart Consulting’s mission to deliver tailored, holistic solutions that create lasting impact.
Dax Kerai
Dax Kerai is the ‘go-getter’ of the CSmart Consulting, known for her strong commercial and operational acumen. With extensive experience in business management, development, and sales, Dax brings a sharp understanding of what drives sustainable growth. Her ability to navigate complex challenges, identify opportunities, and deliver tailored, practical solutions makes her a valued and forward‑thinking member of the CSmart team.
Paul Tredinnick
Paul Tredinnick is a highly experienced senior marketing director with over 25 years of experience working with global consumer brands and leading retail chains. Renowned for his strategic planning expertise, Paul has a proven track record of driving growth and strengthening brand presence in highly competitive markets. His innovative thinking, data‑driven approach, and clear communication consistently deliver impactful results across the evolving consumer landscape.
Peter Allen
Peter Allen has a strong passion for the written word. An Academic by nature, Peter holds a Bachelor of Business with a Human Resources (HR) Major. Peter has extensive experience in working within the Not for Profit (NfP), Vocational and Higher Education sectors. Whilst he specialises in compelling write ups, persuasive grant writing and more., his keen eye for detail makes him an invaluable asset when it comes to transforming ideas into words that resonate and inspire.
Rachel Bowles
Rachel Bowles is the 'make it happen', dynamic member of the team, bringing a wealth of experience and expertise. With a strong background in business process analysis and strategic planning, Rachel's insights have consistently guided client success. Her dedication to crafting innovative solutions tailored to client's unique needs showcases her commitment to fostering growth and sustainability. Rachel's collaborative spirit and strategic mindset make her an integral part of the CSmart family.